AdSense In-article Ads display technique in Blogger Posts ! Why & How to do it?
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After a few months with AdSense, I received one of the recommendations from Google was shifting to auto ads. So far, I've been adhering to banner ads and staying away from native ads that I think would require a lot of things to do with the Blogger.
However, this new development has resuscitated my interest, and I've decided that I would try somewhat, especially given the fact that you just have to implement one code so that the ads show on all your pages.
It later turned out that I actually applied the code because it's the same code used for the AdSense review process. All I had to do was enable the kind of automatic ads that AdSense wanted to publish on my pages.
Auto Ads also provide the traditional text and display ads (banners), but since I implemented them manually, I focused on native ads.
Native In-Article Ads
The Native Ads come in two kinds - those that display on both desktop and mobile devices:- In-Article Ads
- In-Feed Ads
- Matched Content
- Anchor Ads
- Vignette Ads
Seeing that a mention-able amount of my visitors comes from mobile, I decided to give the Anchor Ads a try. To my surprise, they displayed just fine after a couple of minutes. I took that as a go ahead to activate the In-Article Ads and Matched Content to capitalize on my desktop traffic as well. Unfortunately, these two didn't end up working out as I had hoped.
The In-Article Ads were not displayed even after days of waiting while the Matched Content did eventually show but in the oddest of places at the very tail end of the site. At that location it stood little chance of being seen so I ended up stopping both of them.
That got me wondering if I could perhaps implement the in-article ads manually as they would be a good fit for some of my rather long posts.
Turns out it's possible, however they come with one major drawback - they've to be implemented manually on the individual posts. I've since implemented them in a couple of my posts such as this one and being responsive, they do display quite well between the paragraphs.
Here's how to do it on your Blogger site.
Add In-Articles Ads Manually
1.Enter in to your AdSense account and from the menu choose 'My Ads' then 'Ad units'.
2. Choose the '+New Ad Unit' button to display the types of Ad to create.
3. On the sidebar on the left give the Ad unit a unique name then edits the style of the Ads. For the style you can leave as it is but you may want to edit it to so that it blends well with you blogs colours and content.
When you're done, click on the SAVE AND GET CODE button. Save that code somewhere as you'll be using it quite regularly.
4. Now go to your Blogger dashboard and open a post which you'd like to display the in-article ads. In the post editor, switch to HTML view. Now it's time to decide where you'd want the ads to display.
Google recommends you display them after the first two paragraphs. I think that's a exact position for most as it's above the fold to be seen by most of your viewers and at the same time low enough to ensure something has been read before being seen.
You are however free to put them wherever you'd wish within the content just make sure you're complying to the AdSense policies.
5. Copy the code and paste it as it is (do not parse) between two paragraphs. You can add breaks ('<br />' )between the code to make sure the Ad is evenly spaced between the paragraphs.You can also add the code more than once in the same article but I think that's only wise if you content is long enough to allow for it.
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| Add Your Adsense Code in HTML View |
6. Give it a few minutes and the Ads should start displaying on those posts. To preview them much quickly, start by implementing the code in posts that are already getting good traffic otherwise you may see a blank space.
Now all that's left is to repeat this for any existing posts and any new posts that you'll be publishing.
Perfomance of In-Article Ads
These ads are responsive, so they perfectly fit the space available on desktop and mobile device views. Google also optimizes them automatically when displaying ads on your mobile and sometimes even on the desktop.In terms of ad performance on articles, they generally have a high click-through rate (CTR), but very low CPC and CPM rates. They go far beyond advertisements, even on mobile phones, where they are sometimes replaced by advertisements.
However, this is based on observations from two of my sites and, therefore, may be influenced by other factors. As always, you can try before you decide to change to them.
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